6th Asia outdoor Trade Show
July 27-30, 2011
Nanjing · China
Join Asia's Leading Trade Show!
In cooperation with 1st "asia bike"
The new trade show for sport and luxury bikes in China
China Outdoor a Mega Market of the Future
Outdoor is still a quite new market in China.
Since 2002 an enormous dynamic ensued. An average growth of 25-30% per year is considered
normal. If all typical outdoor sport segments would be added up, the Chinese market volume in
2010 would amount to 10-11 billion RMB (approximately 1.63 billion USD). High growth rates are
noted in the northern provinces, in the middle and in western China.
Experts estimate that China’s outdoor market will reach 30-40 billion RMB (approx. 4.75-6.4 billionUSD) in 2020 and thus be on position no. 3 in the world, right after USA and Europe.
The outdoor market and the market for sport bikes have a lot of synergies.
High retail crossover
Many wholesalers and retailers in the outdoor segment already sell mountain bikes. There is a strong upward trend, since mountain biking is a typical outdoor sport. Over 50% of wholesalers and retailers in the outdoor segment in China sell cycling accessories such as cycling rucksacks, drinking systems, cycle bags and bicycle accessories.
And the synergies work in two ways: Many specialist bike dealers sell outdoor equipment such as rucksacks, tents, sleeping bags and accessories. We know about the synergetic achievements of mountain-& trekking-bikes and the oudoor from the European and the US market.
The 6th Asia Outdoor and the 1st asia bike:
1 entry ticket – 2 shows.
2 trade shows at the same time
In order to make “Asia Outdoor” even more profitable for exhibitors and more attractive to visitors, we combine our show with "asia bike" show in Nanjing -- the perfect win-win situation for visitors and exhibitors.
The first “asia bike” in Nanjing will be allocated to a hall of 12,000 square meters right next door to the “Asia Outdoor” show. The 6th “Asia Outdoor” will occupy 3 halls approximately 35,000 sqm.
The Leading Show in Asia
•“Asia Outdoor” is the only trade show in China that has just one topic: Outdoor.
•The “must attend” outdoor show. Highly accepted by outdoor experts, dealers and clubs from all over China as well as from abroad.
•Perfect media attendance 2010: 355 journalists and 147 media and press people from the most important
print and online magazines. 14 TVstations plus several radio stations.
Innovative Concept
•Not just the perfect show for highly developed, technical and functional outdoor products but
at the same time the perfect community platform for the Chinese outdoor trade.
•The supporting program offers the latest knowledge in outdoor sports.
•Asia Outdoor puts an emotional spin on sports.
•Salesmeetings, matchmaking and business reports made for permanent good subjects to
talk about.
•Nanjing is therefore the annual community festival for the Chinese outdoor industry.
Highly Qualified Visitors
The Chinese outdoor world meets in Nanjing since 2006. 16326 highly qualified trade visitors met 359 exhibitors in 2010.
The organizers expect between 17,000 and 18,000 outdoor visitors and 390 outdoor exhibitors in 2011. The cooperation with "asia bike" will possibly bring 7,000 to 8,000 additional visitors plus more media to Nanjing.
Interesting side facts of the show
Asia Outdoor : the turbo for start-up companies.
•21% of all brands on the show were foundedafter 2008.
•52% of the trade visitors open their stores in the last 3 years.
•44.85% of the buyers placed orders during the Nanjing show 2010.
•120% growth rate since 2008, report the textile and accessory suppliers.
Nanjing International Expo Center
At the end of 2008 a new 5-star exhibition centre was opened in Nanjing. As one of the most modern exhibition and fair-grounds in China. the International Expo Centre is located in Nanjing Hexi New Town, within sight of the Olympic Sports Park (venue for the Youth Olympic Games 2014).
Nanjing Hexi New Town constitutes the modern part of Nanjing on the Yangtze River. The fair visitors can reach the new Nanjing Expo Centre from Nanjing Down Town via subway within 10-20 minutes. The entrances of the 2 subway lines are just 5 minutes off from the exhibition centre. The new expo centre has hotels close by, is near to the highway to the airport.
The City of Nanjing
Nanjing is one of the six historic imperial capitals in China, called Jinling in ancient times. (Founded approx. 500 BC). The City is located on the Yangtse River, about 300 km from Shanghai. Nanjing is the capital of Jiangsu province with a population of more than 7 million. The Jiangsu province is one of China’s most important economic regions. The lively and vibrant city of Nanjing not only offers many places to visit, but also is surrounded by famous outdoor areas. The "Asia Outdoor" has taken place in Nanjing since 2006, and now to cater for the growing demand for exhibition space, the 6th “Asia Outdoor” in 2011 will move from the Exhibition Centre at Lake
Xuanwu to the new Nanjing International Expo Centre.
Organizers
Organizers of “Asia Outdoor”:
China Council for the Promotion of International Trade Nanjing Branch
Messe Friedrichshafen Co., Ltd.
Nanjing Ningfei International Exhibition Co., Ltd
Partners and shareholders of German Messe Consulting are:
•Messe Friedrichshafen, Germany (Organizer of “OutDoor”, the world leading outdoor show )
•Asia Outdoor Marketing, Hong Kong
•Beijing Climber Huide Exhibition Service Co. Ltd.
The coordinator for “Asia Outdoor” and “Asia bike” is Knut Jaeger, who is also responsible for the marketing strategy of the two events. Knut Jaeger co-founded the European “OutDoor” Friedrichshafen in 1994; the “Asia Outdoor” in 2006 and works as a management consultant in Hong Kong and China since 2004.
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